Updated
Holiday WhatsApp templates are ready-made Marketing messages for the dates that drive seasonal sales and bookings: Thanksgiving, Lunar New Year, Valentine’s Day, Easter, Mother’s and Father’s Day, back to school and Halloween. Each section below has templates, timing for the next date and practical tips.
Happy Thanksgiving, Daniel! We're grateful to have customers like you. As a small thank-you, here's 15% off your next order, valid through Sunday.
9:00
Claim my offer
9:01 ✓✓
Done! I’ve noted that for you. Anything else I can help with?
9:01
Reply lands inThe next date for each holiday on this page and when to send the first message. Moon-based and regional dates can shift; confirm locally.
| Holiday | Next date | Send the first message | Templates |
|---|---|---|---|
| Thanksgiving | US: Thu Nov 26, 2026 · Canada: Mon Oct 11, 2027 | Day before or morning of | 2 |
| Lunar New Year | Sat Feb 6, 2027 (Year of the Goat) | 1–2 weeks before | 2 |
| Valentine’s Day | Sun Feb 14, 2027 | Around Feb 4 | 2 |
| Mother’s Day | UK: Mar 7, 2027 · US, CA, AU: May 9, 2027 | Two weeks before | 2 |
| Easter | Sun Mar 28, 2027 (Orthodox: May 2) | Early March | 2 |
| Father’s Day | Jun 20, 2027 · Australia: Sep 5, 2027 | Start of June | 2 |
| Back to school | US: late Jul to early Sep · UK: early Sep | Late July | 2 |
| Halloween | Sun Oct 31, 2027 | Mid-October | 2 |
Thanksgiving
Thanksgiving WhatsApp templates help you thank customers and share holiday-weekend offers. US Thanksgiving is Thursday, November 26, 2026, and Canadian Thanksgiving was Monday, October 12. The templates are Marketing messages, so they suit Canadian and international customers; plan SMS for US shoppers while Meta’s US pause lasts.
A short, genuine thank-you goes a long way at Thanksgiving. These templates pair gratitude with a simple offer or useful holiday information, so they feel like a note from a friend rather than another ad.
thanksgiving_thank_you · en_US
WhatsApp message preview:
Happy Thanksgiving, Daniel! We're grateful to have customers like you. As a small thank-you, here's 15% off your next order, valid through Sunday.
10:24
Tip: Thanksgiving is a US holiday and Meta pauses Marketing templates to +1 numbers, so aim this at Canadian or international customers, or use SMS fallback for US contacts.
thanksgiving_weekend_offer · en_US
WhatsApp message preview:
Hi Emma, our Thanksgiving weekend offer is on: buy one, get one 50% off on everything in store and online until Monday. Planning a visit? Our holiday opening hours are on the store page.
Reply STOP to opt out
10:24
Tip: Pair the offer with practical information like opening hours; useful messages get fewer blocks and protect your number's quality rating.
Lead with thanks, not the discount. Customers are more likely to reply to a personal note, and replies open a 24-hour customer service window.
Remember that Thanksgiving is mostly a US holiday and Meta pauses Marketing templates to +1 numbers. Use SMS fallback for US contacts, or send to Canadian customers in October.
Include something useful, such as holiday opening hours or delivery cut-offs, so the message earns its place on the lock screen.
Write the thank-you in the first person from the owner or team; gratitude from “Brightside Marketing” reads like an ad.
Mention holiday opening hours or delivery cut-offs in the same message so it is useful even to people who won’t buy.
Not if it is a Marketing template, which a thank-you offer is. For US customers, use SMS (with SMS consent), email, or a Utility message tied to an existing order instead.
Canadian Thanksgiving is on the second Monday of October, while US Thanksgiving is on the fourth Thursday of November. Build separate audiences by country code so each group gets the right message.
Yes. A short thank-you that asks a light question (“What are you thankful for this year?”) often gets more replies than a discount, and every reply opens a 24-hour customer service window.
You can, but it usually works better as two: a warm thank-you first, then the Black Friday announcement a day later. Two clear messages are easier to approve and to measure than one crowded one.
Lunar New Year
Lunar New Year WhatsApp templates send festive greetings and New Year offers to customers who celebrate the Spring Festival. Lunar New Year 2027 begins on Saturday, February 6, the Year of the Goat, and celebrations run to the Lantern Festival on February 20. Both templates are Marketing messages for opted-in customers.
Lunar New Year is a time for family, gifts and good wishes across East and Southeast Asia and beyond. These templates announce a festive collection and send heartfelt wishes for the year ahead.
lunar_new_year_sale · en_US
WhatsApp message preview:
Happy Lunar New Year, Wei! Welcome the new year with 18% off our festive collection until February 20.
Reply STOP to opt out
10:24
Tip: Numbers matter during Lunar New Year: 8 and 18 are considered lucky, while 4 is usually avoided in discounts and prices.
lunar_new_year_greetings · en_US
WhatsApp message preview:
Hi Mei, wishing you good health, prosperity and happiness in the Year of the Horse. 🏮 Thank you for your support this past year.
10:24
Tip: Send on the eve or the first day of the new year; greetings that arrive after the celebrations feel like an afterthought.
Lucky numbers matter: discounts or prices with 8 are popular, while 4 is often avoided.
Send wishes on the eve or the first day of the new year; afterwards they feel late.
Create language versions such as Traditional or Simplified Chinese, Vietnamese or Korean for each market.
Greet suppliers, partners and wholesale customers as well as shoppers; Lunar New Year is a business relationship moment too.
Mention closures and delivery pauses over the holiday, which matter for customers and suppliers alike.
Yes, image headers with festive design work well. Make sure you own the rights to any imagery you use.
Lunar New Year 2027 starts the Year of the Goat (sometimes called the Sheep or Ram), following the Year of the Horse in 2026. Put the animal in a variable so you can reuse the greeting next year.
Offer the languages your customers use: Simplified or Traditional Chinese, Vietnamese for Tết, or Korean for Seollal. Create each as its own template language so Meta reviews it separately.
Valentine's Day
Valentine’s Day WhatsApp templates help gift shops, florists and restaurants turn a fixed date into bookings and orders. Use the gift-ideas template with an order-by date and the dinner template to fill tables. Valentine’s Day 2027 falls on a Sunday, February 14, so send the first message in the first week of February.
Valentine’s Day shoppers decide late and value convenience. These templates help retailers share a curated gift edit with a clear delivery deadline, and help restaurants fill February 14 with one-tap reservations.
valentines_gift_ideas · en_US
WhatsApp message preview:
Hi Chris, Valentine's Day is on Saturday, February 14. Our curated gift edit makes it easy, and orders placed by February 10 arrive in time.
Reply STOP to opt out
10:24
Tip: Send about ten days out so the delivery deadline is still reachable, then retarget people who haven't read it a few days later.
valentines_dinner_reservation · en_US
WhatsApp message preview:
Hi Ava, celebrate Valentine's Day with us. We're serving a four-course tasting menu on February 14 and tables are limited. Book online or call us to reserve your evening.
Reply STOP to opt out
10:24
Tip: Send two to three weeks ahead to past diners who opted in; popular dates sell out early.
Lead with the delivery deadline. Last-minute shoppers care more about “arrives in time” than about a small discount.
Restaurants: add both a booking link and a call button, and send two to three weeks before the date.
Retarget people who read the first message but didn’t reply with a gift-card reminder close to the day, when shipping is no longer an option.
Give the order-by date and the delivery area in the message; most Valentine’s questions are about logistics, not products.
Let couples book with a quick reply and confirm the table in the chat, so the reservation never leaves WhatsApp.
They can tap a website button to your booking page, tap a call button, or simply reply. Replies land in Slack, Teams, Google Chat or the web inbox so your host team can confirm the booking in the same chat.
One clear idea (a gift edit or a set menu), the date and day of the week, the order or booking deadline, and one button. Keep it warm and short; long romantic copy is easy to skip on a lock screen.
Segment if you can. Treat-yourself and Galentine’s angles work well for customers who have never bought gifts from you, while past gift buyers respond to curated gift edits.
Easter
Easter WhatsApp templates promote spring sales and fill Easter brunch bookings. Easter Sunday 2027 is March 28, with Good Friday on March 26, so gift and brunch messages should start in the first half of March. Both templates are Marketing messages with two call-to-action buttons.
Easter brings spring sales for retailers and full dining rooms for restaurants. These templates cover both: a cheerful sale announcement and a brunch invitation with booking and call buttons.
easter_sale · en_US
WhatsApp message preview:
Hi Grace, hop into our Easter sale! Enjoy 20% off spring favorites through Easter Monday.
Reply STOP to opt out
10:24
Tip: Easter moves every year (and differs for Orthodox Easter), so double-check the date for each audience before scheduling.
easter_brunch · en_US
WhatsApp message preview:
Hi Henry, join us for Easter brunch on Sunday, March 28. Seatings fill up fast, so reserve your table online or give us a call.
Reply STOP to opt out
10:24
Tip: Use a photo of the actual brunch spread as the image header; it sets expectations and drives bookings.
Easter moves every year, and Orthodox Easter often falls on a different Sunday; confirm dates for each audience.
Restaurants: send brunch invitations two to three weeks ahead and add both a booking link and a call button.
Use a frequency guard so customers who receive your Easter message aren’t sent another Marketing message the same day.
List seating times and whether children’s menus are available; those are the first replies you will get.
If you also celebrate Orthodox Easter (May 2, 2027), create a separate template and audience for it.
Yes. A template can include call-to-action buttons such as one website link and one phone number, which is ideal for reservation messages.
Replies open a 24-hour customer service window. They arrive in Slack, Teams, Google Chat or the web inbox, where your team can confirm the booking right in the chat.
Marketing. An invitation promotes something new. Once a guest books, the confirmation and reminder can be Utility templates.
Mother's Day
Mother’s Day WhatsApp templates help shoppers find a gift in time. The gift message suggests ideas and the reminder nudges people a few days before. Dates differ by country: in the US, Canada and Australia it is Sunday, May 9, 2027, while the UK’s Mothering Sunday is March 7, 2027.
Mother’s Day is celebrated on different dates around the world, which makes WhatsApp, with its per-country audiences and scheduling, a great fit. Use these templates to share gift ideas and send a helpful reminder before it’s too late.
mothers_day_gifts · en_US
WhatsApp message preview:
Hi Mia, Mother's Day is Sunday, May 9. Show her some love with gifts she'll actually use, plus free gift wrapping on every order this week.
Reply STOP to opt out
10:24
Tip: Mother's Day falls on different dates around the world, so build a separate audience per country and schedule each one accordingly.
mothers_day_reminder · en_US
WhatsApp message preview:
Friendly reminder, Ethan: Mother's Day is just 3 days away. Want help picking the perfect gift? Tap below and we'll reply with a few ideas.
10:24
Tip: Let an AI chatbot trained on your catalog answer the "Help me pick" replies, then hand off to a person for custom orders.
Build one audience per country and schedule each send for that market’s date: the UK, US, Mexico and India all celebrate on different days.
Offer help, not just products. A “Help me pick” quick reply starts a conversation your team or AI chatbot can turn into a sale.
Mention gift wrapping, personalized cards or same-day pickup; convenience matters most in the final week.
Create a separate template variant for each date (UK and US) instead of a vague “Mother’s Day is coming”.
Offer an easy path for people who find the day difficult, such as a quick reply to skip Mother’s Day messages this year.
Keep it short, mention the date and your last delivery day, and offer one clear next step: a gift guide link or a quick reply asking for help choosing.
Add a quick-reply button such as “Skip Mother’s Day”, then leave everyone who tapped it out of the reminder. It is a considerate touch that also protects your quality rating.
Ready-to-gift bundles, experiences and personalised items, shown with one image and a price. Mention gift wrapping and the last delivery date, which answer the two most common questions.
Father's Day
Father’s Day WhatsApp templates promote gift ideas and a final order-by reminder. Father’s Day is Sunday, June 20, 2027 in the US, UK and Canada, and September 5, 2027 in Australia. Both templates are Marketing messages, so send them to opted-in customers outside the US or follow up by SMS.
Father’s Day shoppers are famously last-minute. Pair a gift-guide message early in the month with a last-chance reminder that highlights your shipping cut-off and in-store pickup.
fathers_day_gifts · en_US
WhatsApp message preview:
Hi Jacob, Father's Day is on June 20. From grilling gear to gadgets, our gift guide has something for every dad, with 15% off until Sunday.
Reply STOP to opt out
10:24
Tip: Segment by past purchase category so the image header shows products each audience is likely to care about.
fathers_day_last_chance · en_US
WhatsApp message preview:
Hi Isabella, there's still time for Father's Day. Order by Thursday at 2 PM for delivery before Sunday, or pick up in store. Need ideas? We can send a few.
10:24
Tip: Mention in-store pickup in last-chance messages so late shoppers still have an option after the shipping cutoff.
Segment by past purchases so the gift guide’s image header shows products each audience is likely to care about.
Send the last-chance message two days before your final shipping date, and mention pickup or gift cards for anyone who misses it.
Use quick replies to collect intent (“Send me ideas”), then let your AI chatbot reply with personalized suggestions.
Lead with practical gift categories (tools, grilling, gadgets, experiences) and a price range.
Send the last-chance message only to people who haven’t ordered, using an audience from the first campaign’s results.
In the US, UK and many other countries it is the third Sunday of June, but several countries celebrate on other dates. Check each market before scheduling.
Not if you send them only to engaged, opted-in contacts and exclude people who already bought. Blocks and reports are what lower your rating, so relevance matters more than volume.
Free gift wrapping, a small gift with purchase or guaranteed delivery by Saturday often beat a straight discount, because the real worry is getting the gift on time.
Only as a starting point. Create a new template with its own name and wording; Meta reviews each one, and reusing the same text with a different holiday swapped in tends to read as generic.
Back to school
Back-to-school WhatsApp templates serve two audiences: retailers selling supplies and uniforms, and schools or tutors opening enrollment. In the US and Canada, the season runs from late July to early September; in the UK, terms start in early September. Both templates here are Marketing messages that need opt-in.
Back to school matters to two very different senders: retailers selling supplies and schools filling classes. This collection covers both, with a sale announcement for shops and an enrollment message that invites questions.
back_to_school_sale · en_US
WhatsApp message preview:
Hi Amelia, back-to-school season is here. Get 20% off backpacks, supplies and tech essentials until September 7.
Reply STOP to opt out
10:24
Tip: School start dates vary by region and hemisphere, so schedule separate sends for each market.
back_to_school_enrollment · en_US
WhatsApp message preview:
Hi Mr. Patel, enrollment for the fall 2027 term is now open. Places in popular classes fill quickly, so reserve yours early. Questions about schedules or fees? Just reply here.
10:24
Tip: Route "Ask a question" replies to your admissions team's Slack or Teams channel so families get answers the same day.
School years start at different times by region and hemisphere, so schedule separate broadcasts per market.
Schools: route questions to an admissions channel in Slack or Microsoft Teams so families get answers the same day.
Once a family has enrolled, switch to Utility templates (class reminders, fee notices); those are cheaper and still deliver to US numbers.
Segment by child’s age or school level if you know it; a generic “school supplies” list is easy to ignore.
Schools: answer fees, timetables and transport in the chat, and route anything about a specific child to staff, not the AI chatbot.
Inviting people to enroll is Marketing. Messages about an enrollment that already exists, such as class reminders or fee due dates, are Utility.
Yes, as long as parents or students opted in to WhatsApp messages. Many schools collect opt-in on enrollment forms or with a keyword on printed materials and QR codes.
In the US it starts in late July and peaks in early August; in the UK it peaks in late August. Send your first message about a week before peak in each market.
No. Parents need to agree to receive WhatsApp messages from the school, ideally on the enrollment form, and Social Intents records that consent with each contact.
Halloween
Halloween WhatsApp templates promote costume and candy sales and invite customers to Halloween events. Halloween 2027 falls on Sunday, October 31, so the sale message should go out by mid-October and party invitations about a week ahead. Both are Marketing templates and work best with a warm, short message and one clear button.
Halloween is short, seasonal and visual. These templates announce a themed sale with an image header and invite customers to an in-store or venue event with RSVP quick replies.
halloween_sale · en_US
WhatsApp message preview:
Hi Harper, our spooky-good Halloween sale is on. Take 30% off costumes, decor and treats until October 31.
Reply STOP to opt out
10:24
Tip: Send in early or mid October; costume shoppers decide well before the last week.
halloween_event_invite · en_US
WhatsApp message preview:
Hi Benjamin, you're invited to our Halloween party on Friday, October 30 at 6 PM! Costumes encouraged, with a prize for the best one. Let us know if you're coming so we can plan the treats.
10:24
Tip: Check the campaign report's Replies tab to see who's coming, then send attendees a Utility reminder the day before.
Send costume and decor offers in early to mid October; most shoppers buy well before the last week.
Use quick-reply RSVPs for events, check the campaign’s Replies tab to see who’s coming, then send them a Utility reminder.
Keep the tone playful but the message short; one clear button beats a wall of text, and an emoji is optional.
Use a quick reply for RSVPs so you can count attendees from campaign replies instead of a separate form.
Keep spooky copy light and family-friendly; templates that look like they might scare or mislead are more likely to be reported.
Yes, if it goes only to people who registered or RSVP’d. The invitation itself is Marketing; the reminder about a confirmed RSVP can be Utility.
The campaign report’s Replies tab shows every response, including quick-reply taps. Export them to CSV, or create an audience of everyone who replied for your follow-up message.
Two weeks before Halloween for costumes and decorations, and the final weekend for candy and last-minute items. Leave out October 31 itself unless you are promoting a same-day event.
Only to people who already registered, and only with the logistics (time, place, what to bring). Invitations and anything promotional are Marketing.
| Template | Meta category | When to send | Variables (example values) |
|---|---|---|---|
| Thanksgiving thank-you offer | Marketing | Day before or morning of | {{1}} Daniel · {{2}} 15% · {{3}} Sunday |
| Thanksgiving weekend offer | Marketing | Friday of the long weekend | {{1}} Emma · {{2}} buy one, get one 50% off |
| Lunar New Year sale | Marketing | 1–2 weeks before | {{1}} Wei · {{2}} 18% · {{3}} February 20 |
| Lunar New Year greetings | Marketing | New Year’s Eve morning | {{1}} Mei · {{2}} Horse |
| Valentine's gift ideas | Marketing | About 10 days before | {{1}} Chris · {{2}} Saturday, February 14 · {{3}} February 10 |
| Valentine's dinner reservation | Marketing | 2–3 weeks before | {{1}} Ava · {{2}} four-course |
| Easter sale | Marketing | Week before Easter | {{1}} Grace · {{2}} 20% |
| Easter brunch reservations | Marketing | 2–3 weeks before | {{1}} Henry · {{2}} Sunday, March 28 |
| Mother's Day gifts | Marketing | Two weeks before | {{1}} Mia · {{2}} Sunday, May 9 |
| Mother's Day reminder | Marketing | Three days before | {{1}} Ethan · {{2}} 3 days |
| Father's Day gift guide | Marketing | Start of June | {{1}} Jacob · {{2}} June 20 · {{3}} 15% |
| Father's Day last chance | Marketing | Wednesday or Thursday before | {{1}} Isabella · {{2}} Thursday at 2 PM |
| Back-to-school sale | Marketing | Late July / early August | {{1}} Amelia · {{2}} 20% · {{3}} September 7 |
| New term enrollment open | Marketing | When places open | {{1}} Mr. Patel · {{2}} fall 2027 |
| Halloween sale | Marketing | Mid-October | {{1}} Harper · {{2}} 30% |
| Halloween party invitation | Marketing | A week before the event | {{1}} Benjamin · {{2}} Friday, October 30 at 6 PM |
Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.
Practical answers about Holidays messages on WhatsApp.
Schedule each holiday ahead, respect quiet hours automatically, and route every reply to Slack, Teams, Google Chat or your inbox.
No credit card required • Meta message fees billed separately by Meta
